Explicit warnings of doom from the Mail and Murdoch titles have fallen on deaf ears. It’s time to reexamine the illusion of the power of the press
Be clear about another great election loser. “Let’s reignite British spirit,” implored the Mail as it wound up its own bitter campaign with a 13-page special on the evils of Corbyn. He’s “Cor-Bin” howled the Sun, fearing “apocalypse” if he won. “Your country needs you,” boomed the Telegraph. “Vote May today,” said the Express. Only the Guardian (at the last) and Mirror stable supported Labour. And yet, and yet, it didn’t matter on the day. The supposed power of the Tory press was a bust.
Paul Dacre of the Mail instructed his faithful millions how to vote tactically. They turned a deaf ear. Rupert Murdoch’s fearsome Bun issued awful warnings. They were ignored. The printed press – with the FT and Times as reluctant Conservative backers – has seldom seemed more overwhelming. Labour cries of “fix” and “grotesque” were rising again as a reason/excuse for defeat, with the BBC added to that hate list. In the end, though, it didn’t matter – even before the May-bashing tabloid U-turns of hypocrisy the morning after.
A common angle was criticism of the campaign coverage of UK national newspapers
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